Apple is developing its own AI engine for answering questions, similar to ChatGPT, according to Bloomberg. The project is managed by a new internal team called Answers, Knowledge and Information (AKI), led by Robbie Walker, who reports directly to the head of artificial intelligence, John Gianandrea.
Apple job listings list AKI as developing technologies for products such as Siri, Spotlight, Safari, Messages, and Lookup. The company is seeking specialists in algorithm development and search engines, and the team’s work is described as creating “intuitive information services” for Apple’s iconic products.
AKI is working on an “answer engine,” a simplified version of ChatGPT that will be able to search and provide answers to questions from the internet. At the same time, Apple is developing a separate application for this engine and updating the server infrastructure, which will later be integrated into Siri and other systems.
As TechCrunch points out, despite Apple Intelligence launching in 2024, the company has yet to introduce its own language model comparable to GPT-4 or Anthropic’s Claude. Siri currently uses a connection to ChatGPT and may begin interacting with Perplexity in the future.
Apple is clearly lagging behind competitors, including Microsoft, Google, and Meta, all of which have launched powerful AI products. However, the company continues to ramp up its efforts. In a recent financial results conference call, CEO Tim Cook announced increased investments in artificial intelligence: “We consider artificial intelligence one of the most important technologies of our time.”
According to him, Apple aims to integrate artificial intelligence into all devices and platforms, making the technologies “simple and accessible to everyone.” At the same time, the delay in releasing its own solutions could be explained not by delay, but by strategy: the company traditionally seeks to offer a unique product and does not rush to launch it for the sake of competition.
A new Siri with built-in responses and improved logic could be launched as early as 2026. Until then, Apple will likely rely on artificial intelligence engines. external, while developing their own infrastructure within AKI.
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