Microsoft has once again launched an aggressive campaign for its proprietary Edge browser. This time, the software giant is displaying a comprehensive comparison table between Edge and Chrome directly on the search page when a user attempts to download Google’s web browser via Bing.
According to windowslatest , these ads may appear under certain conditions. For example, the comparison chart is visible to users signed in to a Microsoft account with an active Microsoft 365 subscription and Windows 11 24/7. This could indicate that Microsoft is testing the new ads on a limited number of subscribers.
When a user tried to download Chrome through Bing, a message appeared stating that everything needed to interact with the Internet was “already there.” This was obviously referring to Bing.
Additionally, further down, there was a clarification that Edge “is based on the same technology as Chrome, but is more trusted by Microsoft .” In addition, a large banner appeared on the right side of the search bar, literally contrasting Edge with Chrome, making Microsoft’s browser more appealing.
With the new announcement, Microsoft is likely suggesting to users that Edge is suitable for viewing web content, including Gmail and YouTube, without having to download Chrome. Edge’s advantages include AI-powered personalization and being recommended by Microsoft. There’s also a “Learn more” button that users can click to learn more about Edge.
If the user scrolls down the search and goes to the Chrome download page, they will see another pop-up window asking them to continue working in Edge.
If the user ignores this window and chooses to download Chrome, an Edge ad will appear at the top of the Google website. This will slightly slow down Chrome’s loading time and draw the user’s attention, but it won’t prevent Chrome from being installed.
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