Redazione RHC : 8 October 2025 07:40
The Israeli government has awarded the American company Clock Tower X LLC a $6 million contract to conduct a large-scale media campaign in the United States, Nick Cleveland-Stout reports on Responsible Statecraft.
According to documents posted on the U.S. Department of Justice website, the company is required to create content aimed at Generation Z audiences and generate at least 50 million impressions per month across TikTok, Instagram, YouTube and other digital channels.
One of Clock Tower’s goals will be to host content and create websites that will influence how language models, including ChatGPT, generate responses to Israel-related topics . The company will also use the MarketBrew AI platform to optimize Google and Bing search results and promote “relevant narratives.”
Clock Tower intends to integrate its content into Salem Media Group , a media network focused on a conservative Christian audience . This holding company produces The Hugh Hewitt Show, The Larry Elder Show , and The Right View with Lara Trump. In April, Salem announced that Donald Trump Jr. and Lara Trump had become majority shareholders of the company.
The project is led by Brad Parscale , former Donald Trump presidential campaign manager and former Cambridge Analytica employee. He also currently serves as chief strategy officer at Salem Media Group.
In its contract, Clock Tower doesn’t reveal much about the type of messages it will promote on behalf of Israel. According to its application under the Foreign Agents Registration Act, Clock Tower was hired to help “carry out a national campaign in the United States to combat anti-Semitism.”
Israeli Prime Minister Benjamin Netanyahu, in a meeting with his most loyal bloggers, declared that social media has become the country’s “most important weapon.” He emphasized that “the tools of war are changing” and that the internet is becoming the main battlefield.
Netanyahu also supported the acquisition of TikTok by a group of investors, including Oracle co-founder Larry Ellison, the largest private donor to the Israel Defense Forces. The prime minister noted that “this deal could have significant consequences.”
Clock Tower is a project commissioned by the international media holding company Havas Media Network , acting on behalf of the Israeli Ministry of Foreign Affairs through the State Advertising Agency.
In September, Sludge reported that Havas had previously hired the SKDKnickerbocker agency for a $600,000 contract to promote pro-Israel messages through automated social media accounts.
SKDK completed the work two days before the contract with Clock Tower was signed. In a comment to Politico, an SKDK representative stated that “the project has been completed,” without specifying the reasons for the termination of the partnership.
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