Redazione RHC : 24 October 2025 13:45
On Monday 20 October, Channel 4 broadcast a full-length documentary hosted by a creative TV presenter powered entirely by artificial intelligence.
” I’m not real. For the first time on a British TV show, I’m actually an AI presenter. Some of you may have already guessed,” the presenter reveals at the end of the show.
Channel 4’s AI presenter was produced by an AI marketing agency that used cues to create a digital human.
The documentary Will AI Take My Job? explored whether artificial intelligence could outperform professionals in fields such as medicine, law, and fashion photography.
Artificial intelligence is everywhere, from social media feeds to television programs, and increasingly in streaming video entertainment.
For example, in its quarterly letter to shareholders, Netflix emphasized the ” significant opportunity” it sees in using generative AI .
The streaming giant has provided some examples it’s proud of, such as the rejuvenation of the characters in the opening flashback scene of Happy Gilmore Season 2 and the pre-production work exploring wardrobe and set design ideas for Billionaire’s Bunker . The company also plans to use artificial intelligence to test new advertising formats.
“ We’re providing creators with a broad range of GenAI tools to help them realize their visions and deliver even more impactful titles to their members ,” Netflix said in the letter.
Netflix also announced that it is beta testing a “ conversational search experience ” that will let you use natural language to explore its catalog of movies and TV shows that might interest you.
The company continued to deliver during its earnings conference call with analysts. ” We’re confident that AI will help us and our creative partners tell stories better, faster, and in new ways—we’re all in it,” Netflix CEO Ted Sarandos told CNBC.
Sarandos added that AI can improve content production, but “ it can’t automatically turn you into a good storyteller if you’re not one.”
Meanwhile, amidst lawsuits and low-quality content, artificial intelligence is starting to present programs. As usual, we’re going to see some great things. https://youtu.be/BF74l1jIfXY?feature=shared
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