Redazione RHC : 2 August 2025 08:09
Google has started indexing ChatGPT conversations that users share using the “Share” button. The issue first came to light thanks to a Fast Company investigation, which revealed—through the use of Google Dorks—that approximately 4,500 ChatGPT conversations were appearing in Google search results.
At first glance (as reported in a LinkedIn post by Jean Bonnenfant), for many this new development sounds like a privacy nightmare: their questions, thoughts, or even business ideas risk becoming public and appearing in search results. However, looking deeper, this move could transform the world of digital marketing, offering unprecedented opportunities for SEO and content marketing.
Anyone who has ever worked in digital marketing knows the importance of search intent: understanding what users are really looking for, what problems they want to solve, and what questions they are asking. Until recently, this was discovered using keyword research tools, forums, social media, and direct interviews.
Now, thanks to this indexing, simply search Google using the formula site:chatgpt.com/share followed by a keyword to discover the real questions people are asking an artificial intelligence on a given topic.
This is a true hidden treasure trove of free market research: hundreds, thousands, or even millions of conversations that reveal the public’s doubts, fears, and curiosities. It’s like accessing the most spontaneous and intimate part of the research process directly, unfiltered and without the shyness that sometimes blocks users on social media or public forums.
But it doesn’t end there. For content creators, these conversations are a gold mine: questions that no one has yet addressed, problems too specific to surface with traditional SEO tools, or curiosities that people don’t dare ask openly in public. All this material can become a source of articles, videos, podcasts, and social media posts that are highly targeted and useful for your audience.
In essence, a sort of public database of AI-user conversations is being created: a new type of user-generated content (UGC) that directly addresses people’s real needs. Companies and brands that are first to leverage this resource will gain a significant competitive advantage by anticipating trends, answering unmet needs, and reaching new audiences.
Of course, the issue of privacy remains: many don’t realize that sharing a conversation makes it potentially public and indexable. The good news is that OpenAI offers an option to disable this public sharing simply by unchecking the “Share” box when sharing. In any case, this shift marks the beginning of a new era for content marketing, where the authentic voices of people interacting with AI become an integral part of the web we can all explore.
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